- The issues you wish to solve: Make a list of the issues you want your project to solve.
- Compare and analyse: Compare the interest and concerns of your audience with the issues you would like to solve. In what way can you match the lists? For example, if your target group is mostly interested in family and your project is fun, one match is the family having fun.
Also identify the places where the audience goes on most days.
You will need this analysis to help you design your communication products.